However, e-tailers like Amazon make the waiting game a little bit less painful by offering same-day delivery as a premium option for select products. Lack of Instant Gratification: When you buy an item online, you must wait for it to be shipped to your home or office.And although some websites let you chat online with a staff member, this is not a typical practice. Limited Customer Service: If you shop online for a computer, you cannot simply ask an employee to demonstrate a particular model's features in person.Easier to Retarget Customers: As customers browse a digital storefront, it is easier to entice their attention towards placed advertisements, directed marketing campaigns, or pop-ups specifically aimed at a purpose.International Sales: As long as an e-commerce store can ship to the customer, an e-commerce company can sell to anyone in the world and isn't limited by physical geography.The cost to operate digitally is often less expensive than needing to pay rent, insurance, building maintenance, and property taxes. Potentially Lower Start-up Cost: E-commerce companies may require a warehouse or manufacturing site, but they usually don't need a physical storefront.And many stores that solely exist online may offer consumers exclusive inventory that is unavailable elsewhere. Increased Selection: Many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts.Although eCommerce may take a lot of work, it is still possible to generate sales as you sleep or earn revenue while you are away from your store. Convenience: E-commerce can occur 24 hours a day, seven days a week.
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